How to Make An Extra $600 a Month

I know it’s not a lot, but it’s such an amazing feeling when one of your ideas goes right and you get paid for it.  As most of my friends know, I’ve been dabbling with blogging for a few years now.  In that time, I feel that I’ve learned a great deal about Search Engine Optimization (SEO). I’ve even joined courses like Internet Business Mastery (highly recommended) in order to hone my skills in Internet Marketing.   All that being said, I decided to take a risk and ask a business owner that I knew to hire me to help them rank better on search results.

The Low Down

My plan was this: give them  introductory price they couldn’t refuse, do amazing work that gets them ranked really well on Google for good keywords, and then after 3 months raise it to a more reasonable rate (most SEO consultants are $5000+/mo).  To top it off, if they didn’t see great results in 3 months then I would refund all of their money.

While it may not seem like a big deal to get hired by someone to do some extra work on the side, it is for me for a number of reasons.

  1. I still have a 40 hour a week job, and I am not looking to spend more time working.
  2. Last year, my family suffered because I worked 12+ hours a day, so that’s not going to happen again.
  3. To deliver quality SEO work, you have to put in a lot of time writing articles, blog posts, and backlinking.

Needless to say, all of this amounts to a lot of time, for little money.  Even if I were getting paid in the thousands I wouldn’t spend hours doing it because I value my family time over anything else.  So what’s my secret?  You’ll see…

The Execution

So my target price was $600 for 3 months and then an increase to $2000 – $3000 depending on how intensive they want their marketing to be (i.e. $3000 if they want to dominate their market).  Why so low initially? Well, my secret weapon for a while has been my use of virtual assistants.  Currently, I have 5 VAs working for me right now and they do everything from Internet Marketing for me and my clients, all the way to web development.  For all of them I pay around $1500 a month (yes, for all of them).  However, when you factor in the training that I’ve given them, they are worth much more than that (they are also really awesome people). So in effect, my client is subsidizing a third of the cost of my workers for now. (I have other revenue streams too, I’ll report on those soon)

Needless to say, the amount of time that I spend directly implementing SEO practices on my client’s site is about 1 hour a week, if that.  But in just about a month’s time they’ve ranked for keywords that are important to their business, which they were never ranked for before.  In fact, they are now ranked number 3 in Google for one of the most important keywords in their market. All this equals huge savings in advertising and a substantial increase in sales.  Pretty sweet.

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2 Comments

  • @Abner33

    October 31, 2010

    You said that you spent about one hour doing work for them. Was this hour mostly figuring out what to have your VAs do? Is your strategy to plan the strategies and have them do the repetitive tasks?

    • Dean Soto

      October 31, 2010

      Hey Abner,

      Basically, while some of them may do the initial keyword and market research for me and my clients – I am the one that has to make the decisions on what keywords to take action on. I also have to develop the SEO strategy (i.e. what types of articles to write and how much, the ratio between blog posts and articles, and decide what markets are too saturated.

      Bottom line: I make the business decisions, my guys carry out the tactical stuff. It works well because they don't want to, nor do they know how to, make strategic decisions that could make or break an entire marketing campaign.

      Hopefully that makes sense.

      Dean

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